Corethree has completely redesigned the Get Me There app for the launch of a zonal pricing system for Metrolink, the UK’s largest tram network.
Metrolink carries over 42 million passengers a year, with 111,400 customers purchasing a total of 2,065,000 tickets through the mobile app. The zonal pricing system was launched on 13 January.
Corethree is a mobile ticketing and data technology partner behind TfGM’s Get Me There’ mobile. It had to ensure the readiness of the app prior to the launch of the new pricing system.
This process involved a major redesign and complete replacement of data sets, which were completed in record time. In June 2018, the company undertook technical scoping and began developing the following month.
Originally, the mobile ticketing app was created for set-pricing that was based on travelling from one tram stop to another. With the launch of a zonal pricing system, Corethree’s data technology platform, Core Engine, had to be reconfigured to recognise how all 93 stops on the Metrolink network relate to each other in terms of the four zones. Ticket price is based on the combination of zones travelled through.
Moreover, 11 stops are on zone boundaries and are priced differently based on the direction of travel.
The Corethree team designed two new screens, one that was customised towards users who already understand the system and what zones they will require a ticket for, and another screen was for users to identify what zones they require if they are not yet familiar with the system.
TfGM smart ticketing head Malcolm Lowe said: “We’ve been working tirelessly to get ready for zonal, which is undoubtedly the single biggest change we’ve made that will affect, for the better, the vast majority of Metrolink customers.
“We wanted the transition to be as seamless as possible for the customer and the work we did with Corethree ensured Greater Manchester was able wake-up to a new and fully functioning ticketing system on 13 January.
“There’s no question that mobile ticketing will only continue to grow, which is why it’s really important we are able to work with the likes of Corethree as we continue to look at ways to make travel easier.”
Corethree CEO Ashley Murdoch said: “Core Engine is a state-of-the-art m-ticketing data platform. It has both the power and scalability to deliver what our customer-partners need, be that a complete redesign in just a few months, like TfGM, or solving any other mobile ticketing business challenges.”