Alstom, a global leader in smart and sustainable mobility, has won three awards in the 2024 Railway Technology Excellence Awards in the Innovation, Diversity, and Marketing categories for demonstrating commitment to advancing rail safety, promoting an inclusive work environment, and enhancing brand awareness through strategic campaigns.
The Railway Technology Excellence Awards celebrate the greatest achievements and innovations in the railway industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
Alstom won the Innovation award for its groundbreaking Eurobalise technology, enhancing rail safety with advanced data transmission capabilities. The Diversity award was earned through Alstom’s dedicated efforts to foster an inclusive workplace culture, significantly improving gender balance and employee empowerment. Lastly, the Marketing award recognizes Alstom’s impactful ‘Taking India Places’ campaign, which effectively highlighted the company’s role in supporting India’s economic growth through sustainable mobility solutions.
Innovative breakthrough in rail safety technology
Alstom’s unveiling of the world’s first Eurobalise with integrated encoding capabilities represents a major stride in advancing rail safety standards. This innovative solution, which is based on the leading Onvia Balise technology, demonstrates Alstom’s commitment to improving safety in rail operations. The Eurobalise’s enhanced functionality allows for simplified ERTMS encoding, which is essential for the accurate transmission of data between track and train, ensuring compliance with European Rail Traffic Management Systems.
The game-changing innovation has already seen its first implementation through a framework contract with Infrabel, the Belgian rail network operator. The firm order of 50 balises, with the option to expand to 100 units, and the accompanying 20-year maintenance service agreement, highlight the trust placed in Alstom’s technology. The production of these units will involve Alstom’s engineering and manufacturing sites in Villeurbanne, France, and Charleroi, Belgium, showcasing the company’s European manufacturing strength.
Moreover, the Eurobalise is designed to significantly enhance safety during track work by incorporating an automatic warning system that safeguards track workers. The system efficiently secures the work area by transmitting “STOP” or “GO” messages to the train automatically, thereby reducing the risk of accidents and enhancing overall safety standards.
Advancing gender diversity in the railway sector
Alstom’s leadership has been proactive in transforming its culture to become more inclusive and representative. By empowering the ‘quiet voices’ within the organization, Alstom has created four employee networks focusing on Women, Disability, Cultural Diversity, and Pride+. These networks have played a pivotal role in embedding an inclusive culture and have been instrumental in driving improvements in gender balance within the company.
Alstom’s ‘Be the U in inclUsive’ roadshow, which visited the majority of the company’s 37 sites across the UK and Ireland, and the bespoke female development program, Springboard, are prime examples of the company’s dedication to equality, diversity and inclusion. The Springboard program, in particular, has seen significant participation, with more than 40% of women at Alstom completing the program, leading to increased recruitment and retention rates.
Strategic marketing campaign highlights Alstom’s role in India’s growth
Alstom’s marketing prowess was showcased through its ‘Taking India Places’ brand campaign, which was designed to celebrate rail as the beating heart of India’s growing economy. The campaign, which is a 360°, digital-first initiative, highlights Alstom’s contribution to driving India’s growth with transformative and sustainable mass-mobility solutions.
The campaign’s centerpiece, a film, touches on the emotional and economic significance of trains in India, from nostalgic trips to hometowns to the role of modern metro trains in daily commutes. It emphasizes the critical role of freight trains in sustaining the economy and showcases how Alstom’s trains, designed and built in India, are shaping a modern India and making a global impact.
Alstom’s extensive footprint in India, with six manufacturing facilities, five engineering centers, and over 12,500 employees, underscores the company’s integral role in the modernization of India’s rail infrastructure. The campaign successfully drives brand recall for Alstom’s longstanding contributions to India’s rail revolution and celebrates the passion and spirit of its workforce.
Alstom’s recent accolades in Innovation, Diversity, and Marketing are a testament to the company’s relentless pursuit of excellence. By pioneering safer rail technologies, championing an inclusive workplace, and crafting impactful brand narratives, Alstom continues to lead the way in the railway industry.
Company Profile
As a leading player in the global transportation sector in the digital age, Alstom offers an extensive array of products and services, including high-speed trains, metros, monorails, trams, and turnkey systems. The company focuses on infrastructure, signaling, and digital mobility, serving a diverse range of customers. Operating in 63 countries with a workforce of over 80,000 employees from 184 nationalities, Alstom applies its design, innovation, and project management expertise to tackle mobility challenges where they are most critical.
Alstom utilizes its technological capabilities to meet the changing demands of operators and passengers, emphasizing innovative and sustainable solutions like carbon-free propulsion systems. Its broad portfolio of services enhances reliability, safety, and performance across the asset lifecycle. With advanced signaling solutions that promote seamless travel and integrated systems that merge rolling stock, signaling, and infrastructure for efficient project delivery, Alstom supports safe and eco-friendly travel, solidifying its position as a key player in the rail industry.
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93400 Saint-Ouen-sur-Seine
France
Phone number: + 33 (0)1 57 06 90 00
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