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30 May 2017

OUIBUS Improves Their Time-to-Market by Means of S3 Passenger Competitive Pricing Functionality

Last month, OUIBUS (SNCF) successfully implemented a new S3 Passenger Revenue Management feature. This new feature, the S3 Passenger Competitive Pricing Tracker, monitors prices offered by competitors and applies automated business rules to adjust OUIBUS prices automatically without human interference. The new tool guarantees that OUIBUS always has competitive prices available for its customers.

Isabelle André, OUIBUS CIO commented: "In a highly competitive market where our buses compete with airlines, trains and cars, our customers expect us to offer competitive prices at all times. With more than 2000 French and European destinations we needed sophisticated tooling to manage all these departures and prices. S3 Passenger Revenue Management delivers the necessary features to provide our revenue analysts a comprehensive overview of all market prices and automated business rules. A great new feature to strengthen our revenue optimization capabilities!"

Alexander Mul, Sqills board member, said: "S3 Passenger Revenue Management is designed to empower revenue analysts to optimize revenues. Thousands of competitive prices are related to the OUIBUS prices per O&D, date and departure time. An online dashboard provides the revenue analyst a complete overview, analysis capabilities and real-time price adjustment capabilities. A must have revenue management function in highly competitive markets."

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