As a further initiative towards the development of the North American market, DAMM Cellular Systems Inc has appointed John Gorrell as US regional sales director based in the new Denver, Colorado, headquarters.

John has worked in the LMR/PMR industry for over 15 years in both Europe and North America, most recently as vice-president of Corporate Strategy at Tait Communications, where he oversaw initiatives to drive revenue growth across multiple business segments.

“We are very excited to have John on board,” says Jens Thostrup, CEO of DAMM Cellular Systems Inc. “We see great opportunities in North America and are confident that with his extensive experience, John is the right person to drive sales in the region.”

John Gorrell’s experience also includes senior roles in corporate strategy and strategic partnerships at Motorola Solutions and the International Police Organization INTERPOL respectively.

“I’m very pleased to be joining DAMM’s North American team and look forward to leading DAMM’s continued success in the US market, in particular in our key markets of utilities, transport and mining / oil and gas. DAMM’s flexible, highly scalable software-defined radio platform offers a compelling, cost-effective option for customers looking to migrate from legacy systems to digital or expand their existing digital systems,” says John Gorrell.