Swedish rail operator SJ is to install JDA Demand and JDA Rail Price Optimizer solutions from JDA Software Group.

The move will enable the company to enhance its competitive pricing strategies, increase ticket sales and grow market share.

The JDA PRM solutions will provide accurate forecasting, visibility and pricing across SJ’s entire organisation, unlike traditional revenue management approaches that assume prices to remain constant.

This allows SJ to offer profitable price at any given time for any particular service, while providing the broadest and competitive pricing possible to its customers.

"We can help ensure our fares are competitively priced to help optimise passenger capacity on certain popular routes."

SJ Revenue Management and Pricing director Maria Hoftberg said: "We needed a smarter, more dynamic revenue management approach to not only replace our manual processes, but one that would also streamline and automate our processes to better keep up with our customers’ increased demand and changing buying behaviors.

"With JDA solutions, we can help ensure our fares are competitively priced to help optimise passenger capacity on certain popular routes, while continuing to provide competitive rates and improve service and choice for our customers."

SJ currently operates high-speed, regional, sleeper and intercity rail services from Narvik in the north to Copenhagen in the south, as well as sells over 38 million tickets annually.

It offers 1,430 train departures to over 160 stations, by catering to more than 100,000 passengers every day.