British train operating company Southern has introduced a new mobile application designed to provide rail passengers with personalised real-time information and super-fast journey planning for all national rail routes.
The Southern On Track App is available for free, and has been built by the company’s parent company, the Go-Ahead Group, in partnership with passengers. The app has been developed by London mobile specialist, The App Business.
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Passengers can use the application to perform activities that range from planning journeys using GPS, identifying nearest stations, purchasing train and car park tickets, through to real-time train-running information.
Using the app on both IOS and Android platforms, passengers can contact Southern customer services through one-touch email or phone to claim compensation in case a journey is delayed.
Southern commercial director Alex Foulds said: "We wanted to create a smart, fast, ‘assistant’ at your fingertips, something that is tailored to suit regular commuters or occasional travellers. Our customers wanted something simpler, faster and better. With ours, personalised real-time information is instantly available."
The App Business founder and strategy director Daniel Joseph said: "The opportunity for us was to make an App that rail passengers could personalise to meet their specific transport needs faster and more intuitively.
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By GlobalData"And On Track delivers just that: regular journey information is surfaced the moment you open the app and we’ve removed every single unnecessary step meaning passengers get answers faster."
