Like changes in the airline industry in the early nineties, and the rise of low cost airlines, the Rail and Bus industry is also changing rapidly.
These changes are the result of increased price and product transparency, commoditisation of air / rail / bus transport services, distribution shifts towards a buyers market, market liberalisation, and new entrants operating under revised business models & lower costs.
To deal with competitive changes, operators are increasingly focussing on 3 areas of interest.
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