Digital security company Gemalto has equipped the public transport network in Milan, Italy, with its Netsize SMS ticketing solution, under a partnership with ATM.
The Netsize SMS ticketing solution will allow passengers to buy and use tickets via their mobile phone.
The commuters can send a text to a standard short code number and the Netsize system will charge the fare directly to the customer’s mobile phone bill.
They will receive an SMS in return with a code that has to be displayed to bus controller on request or entered into the vending machine to get a printed copy of metro ticket.
This direct operator billing solution is available to subscribers of the four major Italian mobile network operators.
Gemalto Netsize senior vice-president Benoit Bole said: "SMS ticketing delivers an easier ride for travellers and outstanding efficiency benefits for transport providers.
"Gemalto offers unrivaled expertise and experience, with 18 public transport companies in Italy already using their SMS ticketing solution."
ATM carries around 700 million passengers a year.
ATM CIO Roberto Andreoli said: "Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change.
"This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it’s also possible to directly access underground lines, after buying a ticket via SMS ticketing."