Travellers expect Wi-Fi connection at every stage of their journey. Arriva Trains wanted to further improve what Cardiff Station offered by installing a free Wi-Fi service so that travellers could easily check e-mails, catch up with friends and family on social media or simply look up travel information.
WiFi SPARK is a leading specialist in public wireless solutions for the railway industry.
The company has developed the unique SPARK® platform, which delivers a flexible, feature-rich and scalable solution for guest access Wi-Fi.
WiFi SPARK has now introduced an industry-leading Wi-Fi solution that enables train operators to deliver continuous connectivity to passengers from station to train and vice-versa.
Easy-to-use Wi-Fi internet services for rail passengers
SPARK offers a single passenger Wi-Fi sign-on for a continuously connected journey from the station to the train.
The platform allows passengers to connect from the start of their journey until they reach their destination, without having to log in multiple times.
Once a passenger has logged in, the innovative WiFi SPARK technology will recognise their device and automatically reconnect them when they return to the station with a personalised ‘welcome back’ message.
WiFi SPARK also provides the option to have secure corporate Wi-Fi, with no need for additional infrastructure.
Data offloading for consistent internet connectivity
As the train approaches the station, the connectivity is offloaded onto the station Wi-Fi, ensuring that passengers have the best connection available and so that train systems and infotainment can be updated.
This increases cost-efficiency for train operators as it incorporates cost-effective station connectivity, compared to mobile data.
Any data collected becomes the property of the operator, and is not used or sold by WiFi SPARK.
Rail passenger analytics for revenue generation
WiFi SPARK provides numerous opportunities to gather and use passenger data to develop tailored engagement with passengers. The solution can help clients to upsell tickets, and generate revenue from advertising and sponsorship.
Passengers can be authenticated in a variety of ways, and the data collected is posted to the company’s customer relationship management (CRM) to enable better passenger engagement and drive return on investment (ROI).
Data is presented in easy-to-understand reports, which includes the option for clients to obtain further socio-demographic insights, and understand passengers’ journey analytics, behaviours, and trends.
About WiFi SPARK
WiFi SPARK collaborates closely with its customers to deliver a guest Wi-Fi solution that delivers precisely what is required. It offers world-class connectivity, analytics, marketing opportunities, and a premium user experience for invaluable ROI.
The company follows documented procedures in line with ISO: 9001 Quality Management System requirements. It is an approved work-safe contractor registered with the Contractors Health and Safety Assessment Scheme (CHAS).
WiFi SPARK has enabled thousands of sites to offer Wi-Fi to millions of users worldwide.
Together with Chiltern Railways and Icomera, WiFi SPARK has been shortlisted for the prestigious UK Rail Industry awards in the Design Innovation category for their recent launch of the 'Continuously Connected Passenger Journey' across the Chiltern Railways estate.
Chiltern Railways customers can now save time, data, and no longer have to worry about connecting to separate on train and station Wi-Fi thanks to collaboration between parent company, Arriva UK Trains, digital connectivity experts WiFi SPARK, Icomera and using EE's superfast 4G network.