As Asia’s first influential international trade fair for the wire, tube, cable and pipe industries held this year, wire and Tube China concluded at Shanghai New International Expo Center (SNIEC) on 26 September, facing transformations and challenges together with the industry right after the epidemic controlled well in China.

With the care and support from the industry and professional associations, wire China and Tube China have welcomed 36,552 buyers to Shanghai, China. Meanwhile, the total exhibition area of wire China reached 54,000m² to accommodate 725 exhibitors to showcase their products and technology, interacting with trade buyers face to face under the strict hygiene measures conducted by the organisers.

In addition, the total exhibition area of Tube China reached 18,000m² to accommodate 221 exhibitors to showcase their products and technology.

Exhibitors and Visitors Met Face to Face, Sparking Fresh Business Opportunities and Cooperation in Post-epidemic Period

Due to the travel restrictions, the number of foreign participants to the exhibition fell this year, but the enthusiasm from local Chinese clients and those international enterprises who have branches and partners in China remained high.

This year, wire China welcomed more than 640 Chinese companies, while Tube China welcomed more than 190, to showcase a wide range of products and technical solutions, including wire manufacturing and finishing machinery, process technology tools, auxiliary process technology tools, materials, special wires & cables, measuring & control technology, testing engineering and specialist areas, etc.

Besides to the local exhibitors, two overseas pavilions, one from Germany and one from France, exhibited at Hall W1. Their branch offices or agents in China presented the latest innovations and cutting-edge technologies to visitors onsite.

In addition, the participation of high-end visitor delegations was another highlight of wire China. 49 organizers of buyers group with near one thousand people visited the exhibition, bringing clear purchase intention to exhibitors.

THERMPROCESS China and Saw EXPO China Debuted Successfully at Tube China

With the support from Messe Düsseldorf, the two brand-new pavilions, THERMPROCESS China and Saw EXPO China were firstly launched at Tube China 2020 successfully, with positive feedback from both exhibitors and visitors. More than 20 exhibitors brought their products and solutions to the fairgrounds, covering industrial furnaces, industrial heat treatment plants, thermal processes, sawing machines and processes, tools, accessories, etc. These newly introduced exhibits extended the Tube China’s product categories and connected more dots of the entire industry chain.

Positive Feedbacks from Top Industry Buying Decision Makers

Mr Li Liang, Supervisor of ZPMC China expressed: “Tube China provides an opportunity to understand the industry development trend,learn about the latest technology and equipment, and meet more industry colleagues. I have found a variety of tubes that meet my procurement requirements.”

General Manager of Tianjin Huabo Electrical and Mechanical Equipment Co Ltd, Mr Yang Wei Min said: “Tube China is held every two years and I participate almost every time. Today I met several valuable suppliers, which will have a positive effect on our future sales and development. I think it is very important to participate in Tube China to effectively maintain communication with upstream and downstream industries!”

“This is my second time to visit Tube China. Our company is the most preferred supplier of precision tubes in India. Today I’ve found a lot of machinery with high technology which I can introduce to my company. I also got a few of cooperation opportunities onsite with the stainless steel and other types steel suppliers in China.” told by Mr Shiyam Sundar, Exports Sales Manager of Tube Investment of India.

Managing Director of Futong Group Tianjin, Mr Wang Hua said: “Futong is the leading enterprise of basic transmission material for internet in global optical communication industry. Every time we visit wire China can not only learn new fiber optic cable production equipment, but also find new materials. In addition, we have participated in the trade fair wire held in Düsseldorf, Germany many times, where we studied
cutting-edge technology and future trend.”

Mr Yoshihiro Takahashi, Managing Director of Hitachi Cable (Suzhou) Co., Ltd. expressed: “Hitachi Cable Suzhou mainly provides wire production equipment. In addition to learning innovative technology during the wire China, I also found several suitable suppliers. I am very optimistic about the Chinese wire and cable market in the post-epidemic time and I hope to continue to participate the next wire China with more Japanese colleagues.”

Mr Lie Chin Sen, Director of Elite Sight Limited also shared his thought: “I am a loyal visitor to wire China and have visited it many times. Our company is located in Hong Kong SAR, China and is mainly engaged in the export of cables to Southeast Asia. Visiting the exhibition not only enables me to learn the new equipment and new technologies, but also get connection with many industry colleagues.”

Exhibitors Get Positive Results

Mr Zhang Luyao, President of Zhejiang Tsingshan Steel Pipe Co., Ltd. said: “Tsingshan steelmaking capacity is among the highest level in the world, and stainless-steel capacity is gradually increasing. Tsingshan has participated in Tube China for 8 times. Here we can not only showcase the innovative products, but also enhance our brand image.”

Mr Jeff Ma, General Manager from HIMMELWERK China told: “Since its establishment in Germany in 1950, HIMMELWERK has been committed to the R&D and production of high-frequency and ultra-high-frequency converters, which are widely used in welding and heat treatment of steel pipes. We are very optimistic about the development potential of the Chinese market, so we chose to participate in the THERMPROCESS Pavilion newly launched at Tube China this year.”

Mr Minkyu Kang, General Manager of Taelim Auto Parts (Zhangjiagang) Co., Ltd. was pleased about the exhibiting result: “Taelim is a professional manufacturer of precision, forming and welding tubes. During the exhibition, many customers are interested in our products and foreign trade clients expressed their intention to sell our products abroad.”

Mr Slavko Panzalovic, Area Sales Manager of Maschinenfabrik NIEHOFF GmbH & Co. KG said: “During the exhibition, we have met a lot of valuable customers. There are more visitors than my expectation and our important buyers are here. This is a perfect platform to get close to customers, to present machines and technologies and to acquire new clients.”

“This is the 9th time that SIKORA has participated in wire China. During the 4-day exhibition, we have met many high-quality buyers and potential partners.” said Mr Wanbin Chen, President of SIKORA (Fuzhou) Electronic Technology Co., Ltd. He also expressed that “From January to September this year, our sales performance didn’t fall but increased. With the implementation of the “new infrastructure” concept, I think the wire and cable industry will recover soon.”

Mr Mao Xingwang, Board Director and GM of Rosendahl Nextrom Oy Shanghai Rep. Office also delivered a positive feedback that “Since 2004, we continue to participate in every wire China. The customers we meet here account for almost 90% of the total. Our optical fiber and cable business department has established contacts with many potential customers during the show.”

New Dates and Venue of wire and Tube China 2022 Confirmed

The next edition of wire and Tube China will be scheduled on September 26-29, 2022, with no change on venue. Before that, its mother show wire and Tube Düsseldorf has confirmed the new dates from 7 to 11 December 2020 at Düsseldorf Fairgrounds. wire and Tube Düsseldorf enjoys strong support from the industries and their professional associations during COVID-19 times. The European umbrella organizations as well as major companies of wire industry clearly speak out in favor of the trade fair wire