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August 30, 2012

Nomad Digital completes free wifi installation on DSB trains

Nomad Digital has completed the installation of free passenger wifi and infotainment systems on all 135 S-trains of Danish rail operator DSB.

By admin-demo

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Nomad Digital has completed the installation of free passenger wifi and infotainment systems on all 135 S-trains of Danish rail operator DSB.

DSB, which carries 220,000 passengers daily, has installed the wifi systems following a survey that revealed real-time traffic information was the main request among its passengers.

According to the study, wireless internet will reduce customer complaints regarding trains being delayed and also helps passengers by providing accurate, up-to-the-minute information such as arrival times, connecting traffic and service alterations.

DSB sales director Niklas Marschall said customers do not see a delay as problematic if the rail operator provides information about rail connections.

"Before, we sometimes had announcements contradicting what was displayed on screens," Marschall said. "And we’d rather let people know if there’s time to grab a coffee and a Danish (pastry), to make their journey more satisfying."

The rail operator offers information through 2,806 screens and displays on its trains, and about 90,000 new users have logged on to the DSB portal in the last four months to gain free internet access.

The portal provides train information and displays marketing offers and promotions.

Customers that sign up for the free on-board internet automatically opt into DSB’s loyalty club and newsletter.

With the installed wifi, DSB will be able to monitor its trains, as well as enabling passenger counting systems, automatic syncing with passenger announcements, and remote weight measurements.

The weight measurements will be used to alert passengers whether to go to different parts of the train with a red carriage indicating that it’s full, while a green one shows there is space left.

The real-time monitoring of trains is expected to help DSB with optimising braking systems, as well as reducing maintenance costs and fuel consumption.

In the future, DSB aims to develop content for the screens and onboard portal, as well as keeping up with demand for bandwidth.

DSB, owned by the Danish Ministry of Transport, transports about 157 million passengers a year and operates about 80% of passenger train services in Denmark.


Image: The new wifi systems on DSB’s 135 S-trains were installed after a survey revealed that real-time traffic information was the major request among its passengers. Photo: Courtesy of DSB.

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