First Great Western, a British train operating company owned by FirstGroup, has introduced a new mobile ticketing service.
Developed by mobile transport ticketing firm Masabi, the new mobile ticketing app turns phones and tablets into virtual ticket machines by displaying First Great Western Advance Purchase tickets on the mobile’s screen as encrypted barcodes that can be checked by train managers or gate-line staff.
Customers can download the app to a smartphone or tablet device and instantly buy tickets for use with any train operator.
First Great Western retail channel manager Stuart McLay said that the technology has fundamentally changed the way we travel.
"As one of the UK’s leading transport providers, First Great Western is committed to providing innovative solutions to keep people moving in these increasingly congested times," McLay said.
"That is why we have developed our online and mobile ticketing service, ensuring we continue to put our customers first and help communities to prosper."
The new app allows users to buy sdvance purchase tickets anywhere, at any time, reducing time spent in queues at stations.
The app also remembers the passenger’s journey history and stores payment information, making repeat purchases easier.
Primary First Great Western routes where the service can be used include those moving into and out of London Paddington, Bath Spa, Bristol, Exeter, Oxford, Plymouth, Penzance, Cardiff, Swindon and Reading.
Customers purchasing tickets through the app save 10% on First Great Western Advance Purchase journeys as part of the company’s current online promotion.
All other tickets purchased through the app can be collected from any station ticket machine using the unique reference number sent to the customer’s device.
Image: A First Great Western Class 165 train on its way to Reading, a route covered by the company’s new mobile ticketing service. Photo courtesy of Vermatt.