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May 29, 2014

CARS deploys IBM’s mobile-based platform to reduce train congestion

The China Academy of Railway Sciences (CARS) has deployed a new mobile-based platform to reduce train congestion and improve customer experience during peak hours.

By admin-demo

The China Academy of Railway Sciences (CARS) has deployed a new mobile-based platform to reduce train congestion and improve customer experience during peak hours.

Developed by IBM China Development Labs, the platform enabled CARS to ease congestion via analytic insights, as well as introduce a hassle-free ticket reservation service for commuters.

The academy used IBM’s MobileFirst application development platform to create Railway 12306, a new mobile ticketing reservation app that allows customers to book tickets, make secure payments, cancel a booking and check-in using their mobile devices.

"It allowed passengers to have an alternative, reliable channel to purchase train tickets, in spite of the extremely high demand throughout the peak travel period."

The app is compatible with iOS and Android platforms and achieved 19 million downloads during the first few months of its launch.

Approximately 60,000 tickets were sold on its first day of release and reached a single day peak of roughly 440,000 tickets during the Spring Festival travel period.

Running on WebSphere Application Server and DB2, the app is connected with China Railway’s back-end system and provides data to millions of users.

CARS associate researcher Wang Mingzhe noted that together with IBM, they are using advanced mobile technology to resolve the country’s most pressing transportation challenge and provide a hassle-free ticket reservation service to customers.

"The new mobile app played a pivotal role in this year’s Spring Festival travel rush. It allowed passengers to have an alternative, reliable channel to purchase train tickets, in spite of the extremely high demand throughout the peak travel period," Mingzhe said.

IBM China Development Labs vice-president Dr Matt Wang said China Railway has demonstrated how a business can use technology to transform the way it engages with users.

"We are pleased to provide CARS with IBM’s strategic consulting and services, as well as cutting-edge software to advance technological innovation and improve the lives of Chinese citizens," Wang said.

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