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Amplicon Signs Distribution Agreement with QNAP

Industrial computing and networking specialists Amplicon have signed a distribution agreement with QNAP — one of Taiwan’s fastest growing NAS storage manufacturers. The deal is designed to enhance Amplicon’s portfolio of Industrial IT products and provide customers with more choice when considering a total solution from Amplicon.

David Evans, product development manager at Amplicon, identifies the strategic thinking that underpins the move.

Market: according to market-research specialists Gartner, the low-cost NAS market grew by 64% in 2008. Customer feedback, particularly from the security, military and broadcast sectors, also points to increased requirements for NAS for high-bandwidth video storage and encrypted data storage.

Product positioning: the QNAP range of products occupies a unique space in the NAS market. Features such as iSCSI, AES encryption, redundant power supplies and extensive RAID capabilities position the products way above their very affordable price point.

Technology: there has been a major trend over the last decade for IT methodologies to be adopted in the industrial sector. PCs, Ethernet and TCP/IP are becoming the de facto technologies for industrial automation and NAS is the logical next step.

Value add: for Amplicon, the addition of NAS is not about shifting boxes. As experts in industrial computing and networking, we can provide a complete solution and explain the benefits of NAS to customers in the industrial sector that may never have considered it before.

The QNAP range runs from low-cost solutions for the SOHO market through to high-capacity rack-mount NAS boxes with redundant PSUs for mission-critical data storage applications. All new lines were launched at Amplicon by the end of October 2009.

Shawn Shu, VP of sales and marketing at QNAP, commented: “We are delighted to have Amplicon as a value-add distributor and integrator in the UK. Their long history in the industrial market gives QNAP access to high-profile customers that many of our IT resellers cannot typically reach.”

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