IRIS Collection - Public Perception Improvement Through Direct Marketing and Project Impact Surveys

Renewal projects within the railworks industry are having an ever-growing impact on the general public. As it is important to publicise these works in reference to the major problem of noise pollution, our clients felt the need to open a line of communication with those affected. IRIS Collection provides the complete direct marketing campaign for your specific purposes.

Project works such as track replacement, track maintenance, railway embankment enhancement, station refurbishment and railway structures improvement are typical of the type of work we assist in publicising.

DIRECT MARKETING EXPERIENCE

We draw on a wide range of experience in our field, and are best suited to advise on the success of particular avenues of information. Our past clients include Metronet, Tubelines, Trans4m and other related companies. We are confident in our ability to maintain our high level of service, regardless of the scope of any particular job.

TAILORED SOLUTIONS FOR PUBLIC PERCEPTION IMPROVEMENT

Having identified and presented all specifics of a target area, we collaborate with the client to create a tailored solution. IRIS Collection is proud to offer you a professional and innovative approach to public perception improvement, as well as any assistance you may require with project management.

PUBLIC RELATIONS AND COMMUNICATION SERVICES

IRIS Collection is involved in many aspects of public relations, external communications, and in particular Section 61-related communiqués. Our dedicated teams of consultants work from an extensive knowledge database of works-related noise pollution, placing us in a prime position to provide a highly effective service, whatever your requirements may be. We have found that focused representation ensures there are no discrepancies in the resulting image displayed, thus leading to the confidence that inspires trust in the integrity of your message.

AREA SURVEY-TOPOGRAPHIC AND DEMOGRAPHIC

In the event of your target audience being spread over a specified area, we will investigate the layout and population details of that area. This information will be gathered for you to gain a better idea of the specifics of your target audience, facilitating any further action you may wish to take.

ORGANISATION OF SURVEY STATISTICS AND ARCHIVING

IRIS Collection will present the surveyed information in easily accessible forms such as spreadsheets or any other format you require for your records. These will be used for your distribution operation(s) and any further investigation that is needed. They are also useful for archiving should queries arise from specific locations on the survey.

All your data is securely archived online, so you can rest assured that the impact of any loss of information on the company network will be minimised by our safe storage and backup of all files. The aim here is to develop a three dimensional view of the process and its results to ensure maximum success.

DOCUMENT DRAFTING AND PREPARATION

Should you wish to inform an area of your intentions or actions, we will assist in the design and content of a document that addresses all the relevant points required in an appropriate manner. This ensures the necessary message is effectively conveyed. The document will then be prepared and packaged professionally to make sure we represent your business positively through every aspect of the operation.

DOCUMENT COURIERING

Since the postal service cannot guarantee the delivery of every letter, our in-house delivery team can be relied on to deliver all your letters, documents, brochures, pamphlets and booklets to all specified properties. This guarantee from our team ensures all persons have been contacted as per your requirements, and allows you the peace of mind that your responsibilities to your target audience have been met.

INFORMATION / PROMOTIONAL CAMPAIGNS

IRIS Collection is also involved in large scale information / promotional campaigns. We can administer large promotional leaflet drops to a specific catchment area as required. We are also able to organise and action leaflet distribution from a central location, at key times during the day, should your purposes require it.