Ikusi sponsors Public Transport’s Fourth International Marketing Conference
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20 November 2007
From 14 to 16 November of 2007, the city of Malaga is hosting the Fourth International Marketing Conference, organised by the International Association of Public Transport (UITP). This year's event is being organised in collaboration with Metro de Malaga and Ferrocarriles de Andalucia.
The overall theme of the conference will be innovation in the public transport industry, with particular emphasis on the importance of marketing for public transport companies. At the conference the UITP Marketing Awards will be presented for the best Internet campaign, best print campaign and best commercial film.
